Bringing the Magical Unknown to Life: A Sneak Peek at Disney's Newest Ship

From a blank canvas to hyper-realistic wonder, I played a pivotal role in creating the buzz for Disney Cruise Line's newest fleet addition. Over three years, I led the transformation of simple 3D models into stunningly immersive assets, fueling anticipation and excitement.

Crafting Magic Pixel by Pixel:

Concept to Execution: I spearheaded the creative vision, ensuring every asset aligned with the brand identity and captured the essence of this exciting new ship.

State-of-the-Art Modeling: 3D models came alive with meticulous detail, creating a foundation for a truly believable experience.

Green Screen Mastery: Seamlessly blending photo and video elements, we brought the imagined spaces to life with captivating realism.

Marketing & PR Powerhouse: Our assets fueled campaigns across various channels, generating excitement and driving reservation numbers.

More Than Just Images:

Streaming & Social Videos: I oversaw the creation of engaging video content that brought the ship's features to life across social media and streaming platforms.

Photoshoots: I strategically directed photoshoots showcasing the ship's unique offerings and generating breathtaking visuals for marketing materials.

Creating magic from nothing is what fuels my passion. This project exemplifies my ability to translate vision into reality, captivate audiences, and ultimately contribute to the success of a beloved brand.

Unleashing New Magic: Reimagine Your Disney Adventure with a Cruise!

Latin American families: Have you explored every inch of Walt Disney World and crave even more magic? Buckle up, because there's a whole new ocean of wonder waiting to be discovered - a Disney Cruise!

As a passionate marketing strategist, I spearheaded a campaign designed to ignite excitement for Disney Cruise Line among seasoned Disney Parks fans. We knew the challenge: convincing families they'd experienced it all. So, we crafted a message that transcended mere theme parks, promising an expansion of the magic they know and love.

From Concept to Captivation:

Storytelling at its Finest: We created captivating videos, social media content, and print ads that showcased the unique wonders of a Disney Cruise. Immerse yourselves in vibrant Caribbean cultures, embark on thrilling adventures at sea, and witness captivating live shows – all infused with the beloved Disney touch.

Email Magic: Targeted email campaigns delivered personalized invitations, highlighting immersive experiences like character interactions, themed dining, and unforgettable shore excursions.

Photographic Allure: Stunning photoshoots brought the ships and their offerings to life, showcasing exclusive dining venues, onboard entertainment, and stunning ocean vistas.

Seamless Execution: I oversaw the entire campaign, ensuring consistency across all touch points, from concept to distribution and conversion tracking.

Results that Sizzle:

This campaign successfully expanded the Disney magic for Latin American families, generating:

Increased Brand Awareness: Our efforts significantly boosted awareness of Disney Cruise Line within the target audience.

Soaring Social Engagement: Social media posts captured imaginations, leading to a surge in likes, shares, and comments.

Booking Bonanza: The campaign directly contributed to a significant increase in cruise bookings from Latin American families.

Unleash Your Inner Hero: Good vs. Evil Clash Awaits on Disney Cruise Line!

Ever dreamed of teaming up with Captain America or outsmarting Loki onboard a luxurious vessel sailing the Caribbean? With my strategic vision, Disney Cruise Line transformed that dream into reality with our Good vs. Bad campaign, an immersive experience for superhero fans of all ages.

Concept: Heroes Assemble Aboard the High Seas:

Good vs. Evil Narrative: This campaign pitted iconic Marvel heroes against notorious villains in playful, interactive battles across the ship. Guests chose their side, participating in themed activities, character meet-and-greets, and thrilling deck shows culminating in an epic showdown.

Execution: From Vision to Victory:

Compelling Videos & Photos: Engaging social media videos and stunning shipboard photoshoots unveiled the action-packed adventures awaiting guests, generating excitement and buzz online and onboard.

Concept to Completion: I led the entire project, overseeing ideation, development, execution, and measurement, ensuring consistent quality and brand alignment throughout.

Results: A Superheroic Success:

This campaign proved to be a smash hit, achieving: Increased Bookings: Superhero fans flocked to experience the unique theme, boosting Caribbean sailing bookings significantly.

Enhanced Brand Affinity: The innovative concept reinforced Disney Cruise Line's reputation for creating immersive and unforgettable vacation experiences.

Engaged Guest Participation: Guests of all ages embraced the Good vs. Bad storyline, actively participating in activities and reveling in the interactive entertainment.

Creating magic and exceeding expectations is what inspires me. This campaign showcased my ability to develop innovative concepts, translate them into engaging experiences, and drive positive results for a beloved brand.

The Force Awakens Aboard the Disney Fantasy: Embark on Your Star Wars Epic!

Forget choosing between dark and light sides! My vision brought two beloved universes together in an unforgettable experience: Disney Cruise Line's Star Wars Day at Sea. As a passionate marketing strategist, I spearheaded this innovative campaign, igniting excitement among Disney and Star Wars fans worldwide.

Concept: May the Force Be With You:

Iconic Convergence: Merging the enchanting world of Disney with the thrilling galaxy of Star Wars, we created a unique day filled with exclusive activities, character interactions, and themed entertainment.

Choice & Immersion: Guests became active participants, choosing their allegiance to the Jedi or Sith, engaging in lightsaber training, meeting their favorites, and experiencing captivating stage shows.

Execution: A Galactic Masterpiece:

Compelling Visuals: I oversaw the creation of captivating social media videos and stunning photoshoots showcasing the immersive experience, generating significant online buzz and anticipation.

Multi-Channel Reach: Targeted email campaigns and captivating print ads invited families to join the adventure, highlighting character encounters, themed dining, and thrilling deck events.

Seamless Storytelling: From concept to implementation, I ensured every touchpoint reflected the Star Wars Day at Sea theme, immersing guests in a continuous narrative from morning to night.

Results: A Voyage of Unforgettable Memories:

Unparalleled Guest Engagement: The immersive experience and interactive activities led to unprecedented guest participation and rave reviews.

Enhanced Brand Image: This innovative collaboration solidified Disney Cruise Line's reputation for creating magical and unique vacation experiences for families of all ages.

Unleashing creativity to deliver magical moments is my passion. This campaign exemplifies my ability to develop groundbreaking concepts, translate them into immersive experiences, and drive exceptional results for leading brands.

Capturing the Magic of Disney Cruise Line Adventures

Imagine cruising the sparkling Mediterranean, exploring historic cities and savoring local culture. As a photographer, art director, and producer, I had the incredible opportunity to do just that while building an extensive asset library for Disney Cruise Line's port adventures. Imagine three weeks, a van, and countless miles, traversing from the vibrant streets of Barcelona to the sun-kissed shores of Capri – all in pursuit of capturing the essence of these enchanting European destinations.

A Creative Odyssey:

Beyond Snapshots: My mission wasn't just to take pictures; it was to tell stories. Each image had to convey the unique character of each port, evoke emotions, and ignite excitement for potential Disney Cruise Line guests.

Eyes of an Artist: With a keen eye for composition and detail, I framed iconic landmarks like the Colosseum in Rome and the Sagrada Familia in Barcelona, ensuring their grandeur shone through.

Capturing Culture: From local markets bustling with energy to charming cafes brimming with life, I documented the authentic cultural tapestry of each port, creating images that went beyond tourist stereotypes.

A Collaborative Journey:

Teamwork Makes the Dream Work: Collaborating with a talented photographer and producer, we navigated diverse landscapes, tackled unforeseen challenges, and celebrated every captured gem.

Storytelling Through Images: Together, we built a cohesive library that resonated with the Disney Cruise Line brand, reflecting its spirit of adventure, cultural appreciation, and family-friendly fun.

The Fruits of Our Exploration:

An Enchanting Portfolio: The resulting asset library showcased breathtaking landscapes, iconic sights, and vibrant cultural experiences, providing invaluable marketing materials for Disney Cruise Line.

Unforgettable Memories: Beyond professional accomplishment, the journey itself was an enriching experience, solidifying my passion for visual storytelling and fueling my creative spirit.

My passion lies in translating experiences into impactful visuals. This project exemplifies my ability to collaborate effectively, capture the essence of diverse cultures, and contribute to creating unforgettable travel experiences for others.