Unleashing New Magic: Reimagine Your Disney Adventure with a Cruise!

Latin American families: Have you explored every inch of Walt Disney World and crave even more magic? Buckle up, because there's a whole new ocean of wonder waiting to be discovered - a Disney Cruise!

As a passionate marketing strategist, I spearheaded a campaign designed to ignite excitement for Disney Cruise Line among seasoned Disney Parks fans. We knew the challenge: convincing families they'd experienced it all. So, we crafted a message that transcended mere theme parks, promising an expansion of the magic they know and love.

From Concept to Captivation:

Storytelling at its Finest: We created captivating videos, social media content, and print ads that showcased the unique wonders of a Disney Cruise. Immerse yourselves in vibrant Caribbean cultures, embark on thrilling adventures at sea, and witness captivating live shows – all infused with the beloved Disney touch.

Email Magic: Targeted email campaigns delivered personalized invitations, highlighting immersive experiences like character interactions, themed dining, and unforgettable shore excursions.

Photographic Allure: Stunning photoshoots brought the ships and their offerings to life, showcasing exclusive dining venues, onboard entertainment, and stunning ocean vistas.

Seamless Execution: I oversaw the entire campaign, ensuring consistency across all touch points, from concept to distribution and conversion tracking.

Results that Sizzle:

This campaign successfully expanded the Disney magic for Latin American families, generating:

Increased Brand Awareness: Our efforts significantly boosted awareness of Disney Cruise Line within the target audience.

Soaring Social Engagement: Social media posts captured imaginations, leading to a surge in likes, shares, and comments.

Booking Bonanza: The campaign directly contributed to a significant increase in cruise bookings from Latin American families.