Unleash Your Inner Hero: Good vs. Evil Clash Awaits on Disney Cruise Line!

Ever dreamed of teaming up with Captain America or outsmarting Loki onboard a luxurious vessel sailing the Caribbean? With my strategic vision, Disney Cruise Line transformed that dream into reality with our Good vs. Bad campaign, an immersive experience for superhero fans of all ages.

Concept: Heroes Assemble Aboard the High Seas:

Good vs. Evil Narrative: This campaign pitted iconic Marvel heroes against notorious villains in playful, interactive battles across the ship. Guests chose their side, participating in themed activities, character meet-and-greets, and thrilling deck shows culminating in an epic showdown.

Execution: From Vision to Victory:

Compelling Videos & Photos: Engaging social media videos and stunning shipboard photoshoots unveiled the action-packed adventures awaiting guests, generating excitement and buzz online and onboard.

Concept to Completion: I led the entire project, overseeing ideation, development, execution, and measurement, ensuring consistent quality and brand alignment throughout.

Results: A Superheroic Success:

This campaign proved to be a smash hit, achieving: Increased Bookings: Superhero fans flocked to experience the unique theme, boosting Caribbean sailing bookings significantly.

Enhanced Brand Affinity: The innovative concept reinforced Disney Cruise Line's reputation for creating immersive and unforgettable vacation experiences.

Engaged Guest Participation: Guests of all ages embraced the Good vs. Bad storyline, actively participating in activities and reveling in the interactive entertainment.

Creating magic and exceeding expectations is what inspires me. This campaign showcased my ability to develop innovative concepts, translate them into engaging experiences, and drive positive results for a beloved brand.